Farm urges consumers to keep the faith in local beef - Local Businesses

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Farm urges consumers to keep the faith in local beef

Local Food Finalists 2011, Andrew and Debbie Booth

Published on 12/03/2013 17:44

A North-east farm wants to raise awareness and educate customers to re-install the trust back into buying local beef following the horse meat scandal.

The Store in Foveran underwent its yearly inspection last week which was carried out by an independent assessor working on behalf of the Scottish Food Quality Certification.

The certified body performs inspections to ensure farms are operating up to compliance standards, with its main concern being of the welfare of the animals and traceability of produce.

The Store is a family owned business run by husband and wife, Andrew and Debbie Booth.

The business has its own farm and butcher on-site as well as farm store and coffee shop.

Having its farm and butchery onsite withholds the control that the firm has, giving them 100% traceability against its product.

The inspection of the farm involved every small detail being looked at from the animal housing and farm machinery to records regarding the type of fertiliser used on its crops.

Mr Booth said: “Customers need to be educated to look for the farm assured on packaging and really realise what this means.

“Traceability is key these days and by relying on local producers comes traceability.

“Shopping locally helps the local economy, but when it comes to situations like this it is important that customers have the interaction from producers to enable them to feel at ease with their purchase and more importantly to have the peace of mind of where the meat has come from.”

Independent Assessor, Alan Davidson, said: “I am disappointed with the horse meat scandal however it only backs up how important it is to be a part of an assured scheme”

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Farm urges consumers to keep the faith in local beef

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