An Ellon bookseller is launching a campaign over the next few weeks aimed at giving local traders a boost.
Bill Kelly, of Better Read Books, is running a competition in conjunction with Independent Booksellers Week which he hopes will draw attention to the benefits of shopping locally.
Part of the “Keep it Local” initiative will be a “Find Wally” competition for the younger members of the community, based on the popular children’s book.
Ten local retailers will each display a six inch figure of the Wally character and those taking part who collect five different cards identifying where they found him will receive a prize.
Bill, whose bookshop is in Ythan Terrace, said the concept behind Independent Booksellers Week is a celebration of hard-pressed retailers who provide a venue for browsing, handling, discussing and viewing books before buying.
He told the Times: “This is an attempt to keep books as a High Street purchase and in support of the the idea of shopping locally and sustainably.
“Some very powerful distributions have emerged on the internet and this is an effort to ensure that the remaining booksellers are competing favourably.
“There are some people who just want to buy a book and buy it on the internet and that’s fine, but there are other people who want to come in, have a look at the book, and take in the atmosphere of the bookshop.”
Mr Kelly said he hoped the “Keep it Local” campaign would provide a boost for the town’s traders.
Independent Booksellers Week starts on Saturday (June 29) and runs until July 6.
Better Read Books will hosting a number of events during the week,