BrewDog, the dynamic Scottish brewer and bar operator from Fraserburgh, has taken the top spot in an index of fastest-growing companies in the UK’s eating and drinking out market.
The 2013 Zolfo Cooper Profit Tracker, which charts the profit growth of the sector’s most successful privately owned operators, saw BrewDog beat rivals such as Drake & Morgan, Côte and Jamie’s Italian.
The Profit Tracker, produced in association with trade business journal M&C Report, is an annual list that highlights the top 50 companies with the fastest-growing profits within the sector over a three-year period.
Famed for its controversial marketing exploits and anti-establishment ethos, BrewDog has achieved profit growth on a compound basis over the three-year period of 193.3%.
James Watt, co-founder of BrewDog, responded to the group’s placing in the Zolfo Cooper Profit Tracker in typical forthright fashion.
He said: “BrewDog’s growth is not a reflection of simple business performance, but of a seismic shift in perceptions of beer in the UK. Customers are increasingly discerning about the quality of the beer they drink and the type of establishments they drink them in.
“We set out to change the stereotype of beer in the UK and, while many lauded this effort, others laughed in our faces.
“They are not laughing now. The craft beer revolution is not a flash in the pan – it’s a permanent change in consumer demand.”