Two local authorities have joined forces with the metal industry and Zero Waste Scotland in a bid to boost recycling rates for metal packaging.
Aberdeen City and Shire Councils are to take part taking part in the ‘Metal Matters’ campaign, which aims to support councils which oencourages residents to make full use of their local kerbside recycling service.
The eight week campaign will see leaflets sent to households across Aberdeen and Aberdeenshire, alongside a series of newspaper and radio advertisements.
The average household uses around 600 food and drink cans, 280 foil trays, 27 aerosols and dozens of metres of household foil every year. Although all these items can be recycled using the black box, statistics show that less than half are being recovered, meaning valuable materials are being lost to landfill.
Aberdeen City Council Waste and Recycling Manager Peter Lawrence said: “The campaign focuses on the message that metals can be recycled infinitely, so the food can or foil tray you recycle today could be transformed into an infinite array of products. This could be anything from vehicle parts to the latest high tech gadget, or even another can – each and every time it is sent for recycling.
“Although our recycling service includes all types of metal packaging we are currently only capturing a fraction of this through our kerbside collections”, he continued. “We hope this campaign will remind residents that there is more metal around the home that can be recycled and we would urge them to extend their recycling habit beyond food and drink cans and include empty aerosols, foil trays and household foil.”
Drink cans, food tins, pet food tins, empty aerosols, aluminium foil, foil trays and sweet tins can all be discarded in the authorities’ kerbside black boxes.