A CRUDEN BAY man has published his first book about business.
John W. Hayes, who grep up in the village, has had a high-tech career which has seen him working across Europe and the United States with some of the biggest names in online technology.
The book, ‘Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing’, is based on his experiences of helping small and medium sized companies achieve success online.
Mr Hayes said: “I have worked with a wide range of companies, from fresh fish merchants to vendors of highly complex software solutions, and all of these companies have benefited from a little Thought Leadership Marketing.
“It’s all about understanding your customers, knowing what makes their lives difficult and responding accordingly.”
Mr Hayes plans to follow up the publication of his book with a nationwide lecture tour which will include a return visit to Cruden Bay.