When senior politicians insult ordinary members of the public as was the case when no less an ignoramus than the Mayor of London had a pop at the great unwashed of the UK, it demands a response.
And while I might be way down the pecking order of those who might be expected to challenge Boris Johnson for what it is worth, here is an attempt to balance the books.
Not for the first time the former Finchley MP opened his mouth without thinking of the consequences, and if he did, he should be ashamed.
The subject of his ill-thought outburst was the emotive one of the curse of the era and one that is large in the minds of many of the electorate.
Johnson chose to indicate that only capitalism could beat cancer, forgetting that all over the land there are members of society giving every day to beat the big C.
And while the mayor of our largest UK city is right to suggest big business has a role to play in fighting cancer, dismissing all of us who donate to the various cancer charities was in my book quite scurrilous.
I wonder for example just what Sir Ian Botham would have made of his ill-judged comments, after all the former England cricketer has managed over the years to raise £20 million for cancer, depending on the British public to support him on his walks up and down the country.
Is each and everyone who gave their bawbees to be summarily dismissed by the blond buffoon from London?
I had the privilege of chatting to the aforesaid cricket legend when he visited Aberdeen some six years ago, closing with the question of what was his greatest achievement. His response was interesting, and not one about his magical summer in the Ashes series of 1981, but in being able to raise money for children’s cancer charities.
When pushed as to why, he said: “Because I have seen the good the money raised does.”
No Boris, you have got it wrong, dismissing the public equation was a huge mistake, though I will concede that the partnership of big business and the goodwill among the public will eventually eradicate cancer.
In the meantime, I shall continue to donate my monthly sum to cancer, refusing to be belittled by Mr Johnson, though he might just have put off one or two donors.
Finally, if you have been one of the many motorists held up at the roadworks in Station Road, Ellon, you are probably asking the same question as myself about the lack of action on the street. The job could have been done in quarter of the time had the workforce been engaged full-time on the task.