Trader hopes ‘awareness’ drive will help

Youngsters with their prizes after taking part in the Find Wally competition run by Better Read Books in Ellon.
Youngsters with their prizes after taking part in the Find Wally competition run by Better Read Books in Ellon.

An Ellon bookseller is hoping a campaign he launched to give local traders a boost will have long-term benefits.

Bill Kelly, of Better Read Books, ran a competition during July in conjunction with Independent Booksellers’ Week which was aimed at drawing attention to the advantages of shopping locally.

Part of the “Keep it Local” initiative was a “Find Wally” contest for the younger members of the community, based on the popular children’s book.

Ten local retailers took part and prizes were awarded to youngsters who spotted the character in the shops.

Bill, whose bookshop is in Ythan Terrace, said: “One of the aims was get people to understand that we are still in existence and trading and I think we achieved this.

“It was not particularly profitable, but it was good for getting people into the local shops and I hope this will persuade people in Ellon of the benefits of shopping in the area.”

The Independent Booksellers’ Association will be running a nationwide advertising campaign next month to promote local bookshops.

The drive, entitled Books Are My Bag, will mark the biggest cross-promotion of books and bookshops.

It will launched on September 14 and the celebration of bookshops will run through to Christmas.