Curious about Crowd Funding?

BrewDog's plant in Ellon
BrewDog's plant in Ellon

Internationally recognised crowdfunding expert Tim Wright will be delivering a workshop in Ellon to raise awareness of crowdfunding as an alternative source of finance.

The free information session on Tuesday, June 7 will be held at the Station Hotel and is being organised by Aberdeenshire Council.

The session is aimed at community organisations and businesses that would like to know more about crowdfunding, and how to maximise the potential of this rapidly growing funding resource.

Crowdfunding is a way for people to raise money, awareness and support for great ideas and projects, from the people around you; a means of funding that allows individuals and groups to make their ideas a reality with the power of the crowd.

Successful crowdfund campaigners in Aberdeenshire include BrewDog, the Ellon based producer of craft beers, who have used crowdfunding on several occasions to raise over £25m to expand their business.

Not wishing to rely on banks for finance, BrewDog’s Equity for Punks crowdfunding scheme allowed its customers to buy shares and bonds in the company in return for a discount in their bars and an invite to their annual general meeting.

The Bennachie Leisure Centre in Insch, needed to raise funds to help keep the centre open.

In just 28 days they managed to exceed their target of raising £3K.

Alex Mair from the centre said: “Crowdfunding is a great way to show your community and users exactly what you need.

“The visual representation of the target amount doesn’t allow people the opportunity to say, ‘oh somebody else will donate’.

“Without the community raising the necessary funds for the centre through crowdfunding, the Bennachie Leisure Centre would certainly have closed.”

Provost of Aberdeenshire, Hamish Vernal said, “The potential for the communities and businesses of Aberdeenshire to utilise crowdfunding is vast, as we have seen from the local BrewDog and Bennachie Leisure Centre examples. However, many people and organisations can be unsure as to how to get started, or even, where to get advice.

“These information and awareness raising sessions aim to ‘demystify’ crowdfunding, and offer a chance to hear from a renowned expert - in simple terms - what crowdfunding is and how it works, as well as the different ways of crowdfunding.”

The Ellon session will run from 6-9pm and places can be booked by visiting www.eventbrite.com/e/curious-about-crowdfunding-tickets-25376581037.

TFor further information contactecondev@aberdeenshire.gov.uk.