BUCHAN Observer publishers Johnston Press has launched a national online entertainments platform, WOW247.co.uk
WOW247 will keep users up to date with what’s on where and what’s on when locally and across the UK, 24 hours a day, seven days a week.
WOW247 allows people to search a database of over 500,000 events across categories including film, music, theatre, food and drink. The site, which is in beta, has been created using technology which allows the audience a great experience whatever the device being used.
WOW247 showcases events across the country and also allows users to set their location for a locally-focused experience. Whether a user wants to find an exhibition in London or plan a family day out in their local area, WOW247 is their new port of call.
WOW247 is much more than a listings site. It draws on the strengths of a media group that stretches the length and breadth of the country to bring together the best in entertainments content.
Comprehensive, detailed listings are complemented by eye-catching, engaging editorial and multimedia content that is tailored to the platform, and an interface which allows anyone to post a comment, write a review or add their own event. WOW247 places the user at the heart of the experience. Users will be able to share tips and recommendations, and their views will be central to forming a lively community. There will be an unwavering focus on social media as the brand grows and reaches an ever wider audience. The platform is integrated with ticketing, travel and accommodation partners, as well as special offers and deals. Promoters can publicise their events on local JP sites and WOW247.co.uk, as well as taking advantage of a number of online advertising opportunities.