Stepping out of lockdown is a triple celebration for Inverurie bridal boutique

Midnight Elegance, the only bridal in Inverurie, has stepped out of lockdown and into new premises with a coveted industry accreditation to its name.

Thursday, 29th April 2021, 6:53 am
Updated Thursday, 29th April 2021, 6:54 am
Stepping out of lockdown will be a triple celebration for Midnight Elegance.

Midnight Elegance, previously located on Burn Lane, has reopened in a prime spot on the High Street.

Complete with 100m2 of space over two floors, the retail unit comes complete with luxurious toilet facilities and a dedicated car park.

Kathy Yates, owner of the boutique, which also offers prom dresses and couture evening gowns, said: “Previously, we could only have one appointment at a time.

The new store now covers two floors.

"Now, with a floor for bridalwear and a floor for bridesmaid, flower girl, prom and evening dresses, as well as three fitting areas, we’re much more flexible.

"That said, we don’t want to lose the much-loved intimacy we’re known for.

"Our brides-to-be will always have luxurious one-to-one service and exclusivity of the bridal floor.”

Kathy first viewed the property in early 2020 but, due to lockdown, negotiations didn’t begin until October.

She continued: “It worked in our favour and we were able to gauge demand when we reopened in July.

"With a waiting list of 150 that we couldn’t keep up with there was no doubt about whether or not the demand was there.

“I hope that self-financing this venture during these challenging economic times lets our clients know we’re 100% committed to fulfilling their dreams, and we’re here to stay.”

Kathy worked with Amy Bruce, design consultant at Andersons of Inverurie, to sympathetically upgrade the historic Victorian building.

She said: “It’s glamorous but elegant; comfortable yet luxurious. I’m excited to wow our first clients.”

Also during lockdown, Midnight Elegance became one of just three bridal boutiques in the north-east of Scotland to be accredited by the Retail Bridal Association (RBA).

“It’s one of those accolades everyone really aspires to and I’ve been working towards it for years. It’s like having a gold seal of approval or VIP status,” said Kathy.

“I feel so proud of the business. If I look back to where I was and where I am now, I’m a million miles beyond where I thought I’d be. We just can’t wait to make dreams happen again after a long wait.”