The award winning drama-based education programme, Bin It!, which educates students about responsibility and litter, has launched its biggest ever annual nationwide tour of schools.
The Bin It! tour encourages young people to work together to make a lasting change to local areas and keep their environment tidy.
The 2016 tour marks a decade of the Bin It! schools roadshow with this year’s tour scheduled to be the biggest ever, running over 150 sessions around the country and reaching 30,000 children in one year – the highest number ever. The tour has visited a range of schools around Scotland – including Glenrothes High School, Inverkeithing High School, Gordon Schools, Inverurie Academy, St Machar Academy, Mearns Academy, Bridge of Don Academy, Perth Academy, Braes High School in Falkirk, Dollar Academy and Stirling High School. The tour will also be visiting Dundee, Edinburgh, Paisley and Glasgow before the summer.
Developed by The Wrigley Company, in partnership with specialist education consultancy Rapport, Bin it! is targeted at 11-13 year olds and is designed to explore the issues and impact of littering, helping students to understand why it is so important to take personal responsibility for correct litter disposal. Since it began, the programme has visited 574 schools and has been seen by over 103,000 students in the UK.
The Bin it! team of actors aims to engage and educate young people, encouraging pupils to make positive choices about the responsible disposal of litter in their environment and urging them to take pride in their community. Bin it! has a proven record of success, with results showing that a significant proportion of pupils think more about gum disposal having taken part in the session. Evaluation of last year’s Bin it! tour showed that up to six weeks after the show the number of children who said they believed that they should love the area they live in by keeping it clean increased 15 per cent after having watched the show, to 79 per cent.
Alex West, Senior Manager, Corporate Affairs UK & Ireland, Wrigley said: “Bin it! has been an incredibly successful programme to date and we are delighted to have reached over 100,000 pupils across the UK over the last ten years. We hope that its success will continue to grow as we reach out to even more young people, reinforcing our messages around littering and urging children to take pride in and look after their local communities and environments.”