Ellon-based independent craft brewer BrewDog has appointed Andy Shaw to the newly created role of CEO Beer.
Andy brings with him a vast wealth of experience having served 14 years in various senior roles at Red Bull, most recently as Managing Director of Red Bull UK.
Previous roles include MD of Spain and Portugal, and Sales and Marketing Manager for Europe.
At BrewDog, Andy will be responsible for the global sales and marketing of beer.
The role was formed to provide additional senior strategic leadership as BrewDog enters a period of accelerated growth domestically and internationally.
Andy said: "BrewDog’s feats over the last decade are a direct result of a culture of innovation and fearlessness. When many in the industry doubted and scoffed, James and Martin remained clear-eyed and determined to change the world of beer for the better.
"I’ve been impressed by them for the last ten years and I simply could not pass up the opportunity to join such a dynamic team in the next phase of growth.
"I couldn’t be more delighted at the chance to take BrewDog to new audiences, new territories and ultimately to new heights."
BrewDog co-founder James Watt commented: "Andy’s impressive track record for championing a strategic, global vision is what makes him such an exciting addition to the BrewDog crew.
"His experience in working in a vibrant, bold, business famed for pushing the envelope is exactly what we need as we enter hyperdrive on our global vision.
"Our mission remains exactly the same it was on day one; to make other people as passionate about great craft beer as we are. Andy will be pivotal in ensuring we fulfil this over the coming years."