Luxury ice cream favourites, Mackie’s of Scotland, has bucked the trend of producers in its sector by recording a substantial increase in year on year sales.
Generating more than £13 million in domestic retail sales at the checkout, Mackie’s loyal customer base swelled over the most recent recorded 12 month period (up until end of January 2016), leading to an 8.3 per cent increase on 2014/15’s figures of £12 million.
As a result, the Aberdeenshire firm now has approximately 2 per cent of the total UK market share, on volume of ice cream sold.
These findings were published by Mintel, the world’s leading market intelligence agency, with the report detailing a notable dip in ice cream and dessert sales, across the UK – estimating a 6 per cent reduction in annual volume sales since 2011.
In the same report, leading manufacturers General Mills, Nestle and Mars all posted declines in both value and quantity sold, with market leader Unilever posting less that 1 per cent growth across both measurables.
Mac Mackie, one of three sibling owners and Director at Mackie’s of Scotland, said: “We are, of course, delighted to see continued growth and the number of UK customers enjoying Mackie’s ice cream growing.
“We’re starting to make progress, taking a few wee bites out of the pan-global big boys like Unilever and that’s heartening to see.
“Particularly as we still produce everything we need, from energy and packaging to the rich cream for our ice cream, at our ancestral farm in Aberdeenshire.”
Now producing over ten million litres of dairy ice cream a year, Mackie’s market surge is endemic of an upswing in luxury products doing well in the UK.