Highlighting the Shire’s Coastal Trail

Balmedie beach
Balmedie beach

Aberdeenshire’s picturesque coastline and attractions have been showcased in a new brochure.

VisitScotland and local tourism organisations hope the initiative will encourage people to stay longer and spend more in the region.

The brochure includes a wealth of great local information

Philip Smith VisitScotland

Much of Aberdeenshire’s coast was rated as one of the most scenic in the world by National Geographic magazine and the 165-mile signposted Coastal Trail explores the highlights.

Along the way, visitors can discover dramatic clifftop walks, captivating coves, beautiful nature reserves with an abundance of wildlife, expansive beaches with ever-changing sand dunes, inviting towns and villages, world-class links and parkland golf courses and much more.

Around 75,000 copies of the brochure have been printed for distribution within local attractions and businesses, airports and accommodation providers, as well as VisitScotland Information Centres across the region and beyond.

The Coastal Trail is being promoted by VisitScotland in partnership with Aberdeenshire Council, Banffshire Coast Tourism Partnership, Fraserburgh Tourism Group, Stonehaven Tourism Group and East Grampian Coastal Partnership.

Among the attractions featured is an array of beautiful beaches, including Balmedie, Cruden Bay, Rattray Head, Fraserburgh, Cullykhan Bay, Banff, Sandend, Sunnyside and Cullen. They take in some of the cleanest bathing seas in Europe.

Philip Smith, VisitScotland regional director, said: “The launch of the Aberdeenshire Coastal Trail brochure is a fantastic boost for the region.

“It allows our visitors to explore the breathtaking coastline of Aberdeenshire right from Cullen in the north to St Cyrus in the south.”

He added: “The brochure includes a wealth of great local information ranging from historic harbours and outdoor adventures to glorious golf and wonderful wildlife.

“In Scotland’s Year of Food and Drink, there is also a section dedicated to the region’s abundant natural larder. Research shows that sampling traditional dishes and local produce is the second top activity undertaken by visitors to Scotland and this gives them all the pointers they need to find fantastic local food and drink right along the Aberdeenshire coast.”

Peter Argyle, chair of Aberdeenshire Council’s infrastructure services committee, said: “We have to do as much as we can to raise awareness of our beautiful area and what it has to offer and I have no doubt the launch of this brochure will help to do that.

“The signposting of the Aberdeenshire Coastal Trail is an excellent idea, taking visitors past some of the area’s tourist highlights, dramatic scenery and abundant wildlife and will hopefully encourage people to stay longer and explore.

“Being so widely distributed, this guide should be a fantastic asset for the area, providing an at-a-glance guide for visitors planning what to do while they take a break, offering them some brilliant moments in Aberdeenshire.”