Tourism leaders have launched a marketing drive to attract visitors to Aberdeenshire over the coming months.
VisitScotland, in partnership with Aberdeenshire Council and local Destination Management Organisations, want to show what the region has to offer.
The tourism organisation’s campaign also includes a direct mail campaign targeting 37,000 contacts in the UK interested in visiting the area.
The campaign, which runs until the end of March and forms part of VisitScotland’s Brilliant Moments campaign, will encourage visits during the spring and summer of 2015.
Aberdeenshire has long been a popular destination for visitors and the region boasts many attractions, including the Museum of Scottish Lighthouses in Fraserburgh, Trump International Golf Links at Balmedie, RSPB Scotland reserve at Troup Head, near Pennan, and Scotland’s ‘dolphin coast’ in Banffshire, where dolphins, whales and seals are regularly spotted.
Following Aberdeenshire’s Coastal or Castle Trails are also a ’must’ for visitors to the area, as is golfing and experiencing the wide variety of fresh food on offer across the region.
Philip Smith, VisitScotland regional director, said: “Aberdeenshire is always a popular choice among visitors but it is important to keep momentum going following the major events of 2014.
“Tourism is at the heart of the region’s economy, creating jobs and sustaining communities.
“With our outstanding natural larder taking centre stage during the Year of Food and Drink 2015, this campaign offers visitors, from both Scotland and further afield, just a taste of the many breaks full of brilliant moments Aberdeenshire can offer.
“We have worked in partnership with Aberdeenshire Council, local Destination Marketing Organisations (DMOs) and businesses to deliver this regional marketing campaign.
“Our dedicated direct mail and print advertising is reaching the strongest target markets for encouraging more trips to Aberdeenshire through the spring and summer seasons.”
Forthcoming events in Aberdeenshire are also highlighted in the Direct Marketing brochure.
Aberdeenshire Council’s infrastructure services committee chairman, Peter Argyle, said: “It’s hard for people who live locally to think we need to shout about what’s on offer in Aberdeenshire, as the quality of life is why most of us choose to live here, but we want to continue to reach out to new audiences.
“Spring and summer are wonderful times of year in our area, packed with community events and things to do, and I hope we can tempt residents of other parts of the UK to come and see for themselves, if they haven’t done so already.”