An Ellon businessman is calling for increased police activity after the town centre was again targeted for crime.
Thieves got away with hundreds of pounds worth of watches in a smash and grab raid on K & C Jewellers in Bridge Street at the weekend.
Owner Kevin Reid is offering a reward for any information about the incident, which took place early on Saturday.
Police are hunting the raiders and have appealed for any witnesses.
The break-in comes after vandalism to plants over recent weekends in nearby Neil Ross Square.
Mr Reid said he was shocked by the raid, which was discovered by a member of staff. He added: “They got away with a display of watches.
“We just opened the shop three months ago and put a lot of effort into making it attractive.
“I’m offering a reward for anyone with information about this. “Something needs to be done about the crime in the town centre.
“It’s not good for Ellon.”
Local Inspector Graeme Penny said: “Extensive work is ongoing in relation to this investigation, including reviewing CCTV and house-to-house enquiries.
“We are following several lines of inquiry and I can provide every assurance that local officers working alongside a team from CID are using every resource available to identify the person or persons responsible.
“Crimes of this nature are extremely rare in this particular community and local residents and regular visitors will have been extremely disappointed to hear that a local business has been targeted in such a disgraceful manner.” Police are appealing in particular to taxi drivers, delivery drivers or any other motorists who may have been in the area at the time and saw anything. Ellon and District Councillor Rob Merson said he was “profoundly disappointed” to hear about the raid.
He added: “This is a local business which has not only been built up by hard work by providing good value and an excellent customer service – but has also greatly improved the appearance of Ellon town centre since moving to its new premises in a key location.
“It was particularly despicable to perpetrate such a robbery on small local business - and in the crude way in which it was done has caused damage which will probably double the cost of the theft.
“I very much hope that anyone who witnessed any suspicious activity will come forward.”