An Ellon jeweller is offering a reward after his shop was raided at the weekend.
Thieves are believed to have used a sledgehammer in a smash and grab at K & C Jewellers in the town's Bridge Street early on Saturday.
Police say jewellery worth a three-figure sum was stolen with further damage estimated at a high four-figure sum.
Owner Kevin Reid said he was shocked by the incident, which was discovered by a member of staff.
He added: "They got away with a display of watches.
"We just opened the shop three months ago and put a lot of effort into making it attractive.
"I'm offering a reward for anyone with information about this."
Local Inspector Graeme Penny said: "Extensive work is ongoing in relation to this investigation, including reviewing CCTV and house-to-house enquiries.
"We are following several lines of inquiry and I can provide every assurance that local officers working alongside a team from CID are using every resource available to identify the person or persons responsible.
"Crimes of this nature are extremely rare in this particular community and local residents and regular visitors will have been extremely disappointed to hear that a local business has been targeted in such a disgraceful manner.
"We would appeal to anyone who was in the area at the time in question and saw anything or anyone suspicious to please contact police on 101 or Crimestoppers.
"In particular I would appeal to taxi drivers, delivery drivers or any other motorists who may have been using the roads at that time and saw anything to let us know."