ELLON Shopping Centre has undergone a rebranding exercise, in a move coinciding with the opening of new businesses in the centre.
The exercise, which has seen the shop fronts refurbished, has taken place with the agreement of the centre’s owners.
Alongside longer-term occupants such as McColl’s, the Delicious Sandwich takeaway & coffee bar, the Foo Wah Chinese takeaway and Ythan Opticians, new businesses such as the Crystal & Gem Shop, Honey Pie crafts, Pink Milk and Technical Services have all recently opened their doors.
At a pre-launch party last week, Delicious owner Tracy Gibb expressed her hope that the initiative would help bring the centre traders together under the fresh new brand.
“We all want as many people to shop in Ellon as possible”, she said. “That’s why we’ve spent money and time getting new signage and smartening the shopping centre up to attract more people to shop here.”
Praising the traders’ efforts, local MSP Alex Salmond said: “It was my great pleasure to call in at Delicious during a recent visit and chat about the refurbishment.
“I commend Tracy and her business neighbours for taking the initiative in making the Shopping Centre a more welcoming and attractive environment for local shoppers and visitors to Ellon.”
Local councillor Rob Merson added: “I was delighted to see the improvements in the appearance and signage at Ellon Shopping Centre, and I am sure that it will encourage more people to explore the goods and services available from this ‘hidden gem’ in Ellon’s town-centre.”
Delicious owner Tracy Gibb at the party celebrating Ellon Shopping Centre’s rebranding. Picture: Richard Thomson