Golf club puts customers first

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Cruden Bay Golf Club has become the latest organisation in the UK to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Business status.

WorldHost is a world-class customer service training programme that has already been used to train nearly over 150,000 people in the UK, including tens of thousands of staff and volunteers for the London 2012 Olympic and Paralympic Games.

WorldHost Recognised Business status is awarded to businesses that have trained 50% or more of their front line staff using any of the WorldHost training programmes and signed a commitment to Cruden Bay Golf Club has officially become a WorldHost Recognised Business.

On receiving the recognition, Les Durno, the club’s general manager commented: “We are passionate about service standards and are incredibly proud to have achieved WorldHost Recognised Business status.

“When our customers see the WorldHost logo displayed in our business, they’ll know that we have made a commitment to delivering an exceptional experience for them.

“Not only does this generate a positive buzz about the service we offer, but it helps to promote Cruden Bay and Aberdeenshire as a friendly and welcoming tourist destination. We have over 1,000 members and welcome over 5,000 visitors annually from all over the world, who enjoy the championship golf course, and service, but we felt it was important to train as many front facing staff as possible to ensure we maintained the standards.”

The WorldHost programme is being rolled out across the UK by the People 1st Training Company, to help businesses gain a competitive edge and position the nation as a world-class tourist destination. The WorldHost Recognition Certificate is valid for two years and is renewable on completion of a refresher course.

Cruden Bay is traditional Scottish links golf course, originally designed by Tom Morris and Archie Simpson.

The golf course creates unique challenges demanding the skills of power, placement and fine judgement upon the discerning golfer. In July 2013 it was awarded the position of 29th in the world from Golf Course Architecture magazine.”